Aira is not just a brand; it is a celebration of authenticity, craftsmanship, and European heritage. Born from the vision to introduce Nepal to the finest European-style meats, Aira stands as a testament to excellence. With over a decade of experience from Urban Food, tireless research, and collaborations with European experts Maximilian Stoll from Germany, Anton Loschat from Austria, and Hans Reutegger from Switzerland, Aira has perfected the art of sausage making. Every bite encapsulates the richness of tradition, the precision of expertise, and the purity of ingredients sourced from the finest locations.

The heart of Aira lies in its commitment to quality — meticulously imported European spices, traditional techniques, and premium meats create a symphony of flavors that elevate the taste experience. From the smoky depths of Spanish Chorizo to the aromatic warmth of Italian Salsiccia, each product tells its own story. Whether grilled, pan-fried, or simply enjoyed as is, Aira products promise European greatness in every bite.

With Aira, you don’t just taste a sausage; you experience a legacy of perfection.